We discovered William Frog when we were looking for our first collaboration with an artist. Thanks to word of mouth, we came across him and were immediately seduced by his unique visual universe. His vibrant, expressive creations resonated with our vision. But it wasn't a foregone conclusion. As William said: ‘Your project is not yet mature’. After a few weeks of intensive work, we refined our concept and finally met William to present him with the final idea. And guess what? It worked! And that's how our collaboration began. William was thrilled with our proposal, and his enthusiasm for the collaboration was palpable. He quickly embraced our ambition to fuse art and fashion to create unique and memorable pieces. This meeting gave birth to a promising collaboration that we are delighted to be able to share with you.‍

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